IMPACT OF DIGITALIZATION AND TECHNOLOGICAL PROGRESS ON STUDENTS’ PHYSICAL ACTIVITY

Abstract

The spread of computers, smartphones and tablets contributes to the increase of time that young people spend in a sitting position. Online learning, social media, and video games often replace active recreation. With the transition to digital platforms for communication and entertainment, students spend less time outdoors and exercise less. This negatively affects the general level of physical activity and health. Physical activity promotes the production of endorphins, which improve mood. Lack of movement can lead to depression and increased anxiety. Regular physical activity improves blood circulation in the brain, which has a positive effect on memory and concentration. A sedentary lifestyle can lead to a decrease in cognitive abilities. Purpose and tasks. To determine the impact of digitalization and technological progress on the physical activity of students and the possibility of increasing the motivation of students to engage in sports and physical culture. Virtual entertainment often turns out to be more attractive than physical exercise, which reduces interest in sports and an active lifestyle. Young people actively participate in virtual communities where they can communicate with friends, make new acquaintances and share their successes and achievements. It creates a sense of belonging and social inclusion. Many video games offer the possibility to play together with friends, which makes them more attractive. Prolonged spending of time on virtual entertainment can lead to negative health consequences, such as impaired vision, reduced physical activity, social isolation and increased anxiety. For balance, it is important to develop interest in physical activity by drawing attention to its positive aspects, creating interesting and exciting programs, as well as integrating digital technologies into sports. Despite the development of digital technologies, their integration into physical education remains weak. Not all educational institutions use available resources, such as fitness programs, online physical education courses, etc. The creation and implementation of online platforms and programs for physical education can motivate students to exercise regularly. These can be interactive courses, virtual training, competition programs, etc.